Are you tired of being abused by your local beauty supply? You pop in for a few quick items, or even to just browse, and your shopping experience is littered with ‘friendly’ faces following you, pestering you to make your purchases, and making thinly veiled demands to hurry up and buy so you can leave? If you’ve never heard about this phenomenon, I dare you to Google ‘followed in the beauty supply’ and check out the results.
If this was your reaction, yes it happens all the time, even to me…that is, until I walked into Elise Beauty Supply. The nice, open space eliminates the need for following customers around, and gives it a wonderful boutique feeling. You can buy your virgin hair there, packaged hair, and regular beauty supply and barber products without the hassle of someone breathing down your neck. She’s made the experience more personal like in a department store, as she comes over to help make selections as needed, and have interesting conversations with whomever walks into her store.
I had the pleasure of sitting down with Elise the other day to connect and understand her vision, and to share it with all of you!
What is your mission with Elise Beauty Supply?
EBS will be the premier beauty and barber shopping destination for all of Antioch CA and surrounding areas. I provide 100% virgin hair extensions, frontals and closures to local salons and individuals, packaged hair and wigs, barbering supplies for area shops and their clients, and hair care products that nurture my community’s hair.
How did you get into the beauty industry?
It started with my virgin hair business, and it has blossomed to help give my clients more access to take care of the hair they buy from me. I know how uncomfortable it is to be followed in the traditional Asian stores, and I’ve heard and seen customers curse the owners out for doing the same and worse; now I have a store to help me help others avoid that experience!
If you could share just a few things with aspiring businesswomen, what would they be?
- Study, study, study! I started preparing in 2010, and subscribed to my industry’s trade magazine in 2011 after it offered an English translation. Before then, it was only offered in Korean. Always be on the lookout for new trends, because target markets can change and when they do, their needs change. You have to be there to fill them, and that helps you stay innovative and adaptable to change.
- Focus on solutions! If you try to drill a hole through an obstacle, you will waste precious time! I’ve found that if you focus on something else, you’ll either find a better way to do what you were trying to do, or that you didn’t need that avenue at all!
- Read these 3 books! The Bible is full of business tips; my favorite one is about the ‘man with the talents’ (Matt 25:14-30) as it always keeps me in check! Follow this up with Think and Grow Rich by Napoleon Hill and Cash Flow Quadrant by Robert Kiyosaki and they will change your life!
This is just a snippet from our interview, I couldn’t include everything! Elise is really a beautiful soul, and really has a heart for the people she helps! We’re in the same industry, and it really is a beautiful feeling to connect with like-minded folks. As a business woman, I absolutely love picking the brains of other successful businesswomen! My daughter accompanied me on this interview, and I’m so proud to be able to show her that she can be successful in life too! Chase dreams instead of money, and the money will come!